Corporate catering is a high-value, recurring revenue stream—but competition is fierce. Decision-makers like HR managers, office administrators, and corporate event planners seek reliable, high-quality catering services that make their jobs easier.
If you want to win more corporate catering clients and keep them coming back, you need a strategy that focuses on convenience, consistency, and customer experience. Here’s how to do it.
- Offer Flexible Corporate Meal Plans
Problem:
Companies don’t always plan meals in advance, and last-minute requests can overwhelm your kitchen.
How to Fix It:
- Provide recurring catering packages (weekly/monthly meal plans) so companies can set it and forget it.
- Offer last-minute catering options with streamlined, pre-set menus to reduce operational strain.
- Customize for corporate needs—include vegetarian, high-protein, or gluten-free options.
Example in Action:
A fast-casual restaurant introduced a corporate meal subscription for law firms, offering weekly lunch catering. This led to a 30% increase in repeat corporate orders.
- Make Ordering & Payment Seamless
Problem:
Corporate clients need easy ordering, clear invoicing, and predictable costs—any friction in the process can push them to competitors.
How to Fix It:
- Create a dedicated catering menu page with pre-set options for bulk orders.
- Offer flexible billing options—weekly invoices, corporate accounts, or automated payments.
- Simplify reordering by saving previous orders for quick modifications.
Pro Tip: Catering businesses that implement an automated ordering & invoicing system see a 20–25% increase in repeat business.
- Prioritize On-Time, Professional Delivery
Problem:
Corporate clients expect punctual, professional service—late or incomplete deliveries damage your reputation.
How to Fix It:
- Work with a dedicated catering logistics partner (not general gig delivery services).
- Ensure all drivers are trained for catering deliveries and arrive in professional attire.
- Provide real-time tracking so office managers know exactly when food will arrive.
How Weknock Helps:
- Reliable, corporate-trained catering drivers who handle large orders with care.
- Temperature-controlled transport to ensure food arrives fresh.
- Seamless tracking & notifications to keep clients updated.
Example in Action:
A corporate catering business that switched to a dedicated delivery service saw a 40% drop in late deliveries and an increase in repeat customers.
- Go Beyond Just Food—Enhance the Experience
Problem:
Companies don’t just want food; they want a seamless, professional experience that makes their job easier.
How to Fix It:
- Offer full-service catering—set up, serve, and clean up for premium clients.
- Include branded packaging to reinforce a high-end, corporate feel.
- Add thoughtful touches—individually labeled meals, personalized notes, or corporate-friendly packaging.
Pro Tip: 81% of corporate clients prefer catering services that offer “white-glove” options like setup and personalized meal labeling.
- Build Relationships & Offer Loyalty Incentives
Problem:
Winning a corporate client is only the first step—you need to keep them coming back.
How to Fix It:
- Assign a dedicated account manager to handle corporate orders and provide a personal touch.
- Offer corporate loyalty discounts—discounts for recurring orders or bulk purchases.
- Host tasting events—invite companies to sample your catering options before committing.
Example in Action:
A catering company introduced exclusive VIP perks for repeat clients (priority scheduling, custom menus) and saw a 35% increase in long-term corporate contracts.
How Weknock Helps You Win More Corporate Clients
Winning corporate catering clients is about more than just great food—it’s about delivering consistency, professionalism, and reliability.
- Professional Catering Delivery Drivers – Corporate clients expect professionalism, and we ensure every delivery meets those standards.
- Temperature-Controlled, On-Time Deliveries – Food arrives fresh, intact, and on schedule.
- Seamless Order Tracking & Communication – So office managers never have to wonder when their order will arrive.
Want to attract and retain more corporate catering clients? Let’s talk about how Weknock can help.
