Many catering businesses rely on gig delivery services like Uber Eats, DoorDash, and Postmates for convenience—but what’s the real cost of using these platforms for large catering orders?
While these services might seem like an easy solution, the hidden risks and costs can impact customer satisfaction, food quality, and your bottom line. Here’s what you need to know before trusting gig delivery services with your catering orders.
1. Unpredictable Delivery Quality Can Harm Your Reputation
Problem:
Gig delivery drivers often lack proper catering training, leading to late arrivals, mishandled food, and missing items.
How to Fix It:
• Use a dedicated catering logistics provider trained in handling large orders.
• Ensure drivers follow food safety protocols for temperature-sensitive meals.
• Provide real-time tracking so customers know exactly when their order will arrive.
Example in Action:
A restaurant that switched from a gig delivery service to a dedicated catering partner saw a 30% reduction in customer complaints about order accuracy and delivery timing.
2. High Commission Fees Cut Into Profits
Problem:
Third-party delivery platforms charge commissions of 20–30% per order, eating into already thin catering margins.
How to Fix It:
• Encourage direct orders through your website to avoid marketplace fees.
• Offer volume discounts for bulk corporate clients instead of paying commission to gig platforms.
• Work with a logistics partner that offers flat, transparent pricing.
Pro Tip: Catering businesses that shift at least 50% of their orders to direct sales channels often increase profit margins by 10–15%.
3. Gig Drivers Prioritize Speed Over Order Safety
Problem:
Unlike professional catering delivery drivers, gig drivers prioritize speed to maximize their earnings, often stacking multiple orders—putting your catering delivery at risk.
How to Fix It:
• Use a logistics service with single-order delivery prioritization.
• Ensure food is transported in insulated, spill-proof containers.
• Communicate clear handling instructions to drivers.
Example in Action:
A restaurant that stopped using gig services for catering deliveries saw a 25% decrease in order mishandling issues and food quality complaints.
4. Limited Support When Issues Arise
Problem:
Gig platforms provide limited customer service, making it difficult to resolve issues if an order is delayed, missing items, or damaged.
How to Fix It:
• Use a delivery provider with real-time customer support.
• Ensure managers and catering staff receive live order tracking and driver communication.
• Partner with a logistics company that specializes in catering solutions.
Pro Tip: Businesses that work with dedicated catering delivery providers report higher customer satisfaction and fewer late delivery complaints.
5. No Brand Representation or Professionalism
Problem:
Gig drivers don’t represent your brand—they show up in random attire, lacking professionalism, which can hurt your business’s image.
How to Fix It:
• Work with a logistics partner whose drivers wear branded attire and act professionally.
• Ensure catering deliveries are handled with attention to presentation and food integrity.
• Make delivery an extension of your restaurant’s service quality.
How Weknock Helps:
• Trained, professional catering drivers who handle large orders with care.
• Temperature-controlled transport to maintain food quality.
• Real-time tracking & delivery confirmations to provide a seamless experience.
Want catering deliveries that match the quality of your food? Let’s talk about how Weknock can help.
